Image: Foremost Media.

Boost Mobile AUSX Supercross Championship rights-holder AME Group is considering a strategic expansion in planning for the 2026 series, naming Perth, Far North Queensland or New Zealand as options if a fifth event is added to the schedule.

AME has been instrumental in steering AUSX back into relevance since taking control of the championship in 2018 and increasing its direct involvement since.

The 2025 season – which will conclude at this weekend’s bp Adelaide Grand Final alongside the Repco Supercars Championship – has been labelled the most successful in the sport’s modern era, with Redcliffe, Cronulla and the annual AUSX Open in Melbourne all gaining significant attention.

Now, while aware of the underlying challenges of expanding too quickly, AME is working to secure a broader footprint in the region whether it is in the under-utilised areas domestically or a potential return across the Tasman for the first time since the S-X Open Auckland in 2019.

“I think where we are is, what we’ve been trying to do, is incremental improvements,” AME Group director Adam Bailey told MotoOnline. “I think that’s probably one of the learnings I had from my time at WSX, really. I learned a lot and really have learned that the sport needs to progress at a speed that it can handle the progression.

“For example, we want to go back to New Zealand or we want to go to Far North Queensland, or we want to expand it or go to WA. You can’t do all those in one year, because even if we could afford it – which financially you’ve got to take your time with those things too – the industry can’t support it either.

“They can’t handle that rapid growth and they can’t handle all of a sudden going to all these regions, the teams can’t afford it, and then the teams come back to you to cover the cost to go to all these regions at one time, and the industry and the sponsors can’t afford it. To make the series work, it needs commercial support from all the partners – we’ve got to take our time.

“And I would say that the step forward is to, I think we’ll do five rounds in five locations as opposed to five rounds in four locations. I think we’ll add at least one further, maybe two longer-distance events like New Zealand or Perth, or like I said, in North Queensland. It won’t be all three, but we’d like to add one or two of them.

“Hopefully we’ll just see another step up in terms of quality, delivery, broadcast content, and we want to support the teams to bring the talent. The talent is incrementally rising, and there’s more international riders, but I do think it draws eyeballs, which in turn leads to opportunities for the domestic riders too. That’s something we can really rally around.”

AME Group has also quietly expressed an interest in adding the ProMX product to its events portfolio in the future, which Bailey also confirmed on the eve of the weekend’s AUSX Open in our In Brief podcast.

While Motorcycling Australia (MA) has been directly managing the Australian Motocross Championship (ProMX) since 2022 following the departure of longtime promoter Kevin Williams – the current AUSX race director – it is widely believed that the synergy between ProMX and AUSX could be greater.

“We’ve said to MA that we would be interested to do that,” Bailey revealed. “I think, you know, it would be a big undertaking in that just workload, time of year, you know, resources, staff, just general capital.

“You have to have cashflow to run events. You need to have cashflow to be able to do it, because there’s a lot of upfront costs and all those kinds of things, just normal, boring kind of business stuff. But in principle, for sure, we would love to do it.

“And more so because we’re fans. I think that what [MA] has done is great and it’s made improvements, but I also know that, you know, that we’re passionate about it – we would love to be involved. We would love to, any time that we can add value, because it’s just in our veins to want to do that, so we definitely want to.”