KTM Australia press release:

Image: Foremost Media.

The KTM Racing Team is proud to announce a new and exciting partnership with travla, joining as beer partner of the KTM Racing Team for the 2025 AUSX Supercross Championship season, which kicked off last weekend at Redcliffe’s Kayo Stadium in Queensland.

This collaboration comes as part of the brand’s continued relationship with Thirsty Camel, which joined the team during the 2025 motocross season and now welcomes travla into the fold as part of this dynamic partnership.

travla, a proudly Australian beer brand, is making its first move into the motocross and supercross scene – a natural fit with the KTM Racing Team’s passion, performance, and connection to their community.

As part of the partnership, travla branding features proudly on the front fender of the KTM Racing Team bikes and is prominently displayed across all team collateral, digital assets, and event branding. Fans will also have the chance to win a travla prize pack at every round of the 2025 Australian Supercross Championship.

The collaboration extends beyond the racetrack with an in-store giveaway across Thirsty Camel locations. Fans will have the chance to win one of 5 VIP experiences to the highly anticipated AUSX Open, set to take place at Melbourne’s Marvel Stadium – one of the premier events on the Australian Supercross calendar.

Kyle Blunden, KTM Group Australia Motorsport Manager: “We’re thrilled to welcome travla to the KTM Racing Team and to see the partnership with Thirsty Camel continue to grow. It’s great to have a brand that embodies the same Australian spirit, authenticity, and sense of adventure that our riders and fans live every day. The team, our partners, and the Supercross community will all benefit from what’s shaping up to be a fun and engaging collaboration.”

Thirsty Camel – “We’re excited to join forces with travla and KTM Racing for what’s set to be an incredible AusX Supercross championship season. Teaming up with like-minded brands lets us deliver memorable experiences for fans both at the track and in-store.”

travla – “We’re pretty used to loud noises and kicking up dust, so getting on board with KTM Racing just makes a lot of sense for us, and we’re proud to do it with our mates at Thirsty Camel. It’s been awesome to see KTM putting on some great shows already this season and giving Aussies plenty to get around.”

With travla and Thirsty Camel joining forces alongside the KTM Racing Team, the 2025 Australian Supercross season is set to deliver a bold new flavour to race weekends – both on and off the track.