Yamaha Motor Australia press release:

YMA would like to congratulate our high-performing dealer partners and thank our loyal customers for their support, which has resulted in the tuning fork brand retaining top spot on the Australian retail charts this year.

Yamaha’s #1 status on top of the retail charts for the first half of 2025 is an extension of the stellar number one result for the whole of 2024. Yamaha retails remain strong against the current flat market with impressive sales figures across a wide range of diverse and high-value products. In every major category, Yamaha retail are currently outstripping the overall market as can be seen in the table below:

Here are some key highlights of this retail result:

– Yamaha #1 selling Fun brand (including MC & ATV)
– Yamaha #1 selling motocross brand (including two-stroke and four-stroke)
– Yamaha #1 selling supersport brand
– TT-R110E and PW50 #2 and #4 selling units outright
– WR450F and WR250F #1 and #2 selling enduro models outright (including two-stroke and four-stroke)
– Tenere 700 #1 selling Adventure Touring model outright
– YZ250F, YZ450F and YZ250 #1, #2 & #3 selling motocross models outright (including two-stroke and four-stroke)
– YZF-R7L and YZF-R3A #2 and #3 selling supersport models outright
– MT-07L and MT-09 #2 and #3 selling naked models outright
– NMAX and D’elight #2 and #3 selling scooter models outright
– AG200 #2 selling farm model outright
– Viking 700 #5 selling SSV model outright

In addition to the above, nine of the top 20 units outright are Yamaha, highlighting the strong demand for our products.

“We thank our staff and dealers for this team effort that shows we have the best network in the country. This result builds even more confidence to maintain our upward direction, and with new models such as the YZ450F and 70th Anniversary MX models arriving in the second part of the year, we are well placed to keep pushing for the win,” says Land Mobility General Manager of Sales and Marketing Matthew Ferry.