The Broadford round of the 2010 Viking Group Australian Superbike Championship has been cancelled by series promoter International Entertainment Group.

IEG director Yarrive Konsky confirmed late this afternoon to MotoOnline.com.au that the round scheduled for next weekend at the technical Victorian circuit on 2-4 July won’t be going ahead, citing a lack of entries as the primary reason for the event’s cancellation.

“At this stage I can confirm we have had to cancel the event, however a press release is set to be issued regarding the round tomorrow morning,” Konsky commented.

It was just last week that IEG added Superbike, Supersport, 400cc and Junior non-championship ASBK Cup racing to the schedule in what was seemingly a move to try and boost entry numbers alongside the point-scoring Superstock 1000 C and D, Superstock 600 and 125/250-Mono Grand Prix classes.

However, the round has now been scrapped altogether in a disappointing blow to the series.

The Broadford round marked the lone event of the season that wouldn’t be featuring the premier Superbike and Supersport categories, intended as a development class-only round on the 2010 series calendar.

It is believed that competitors who had entered for the round have been informed of the decision this afternoon.

Check back tomorrow for updates behind the round’s cancellation and an official statement from IEG.