News 10 Oct 2023

WSX Australian Grand Prix secures Boost Mobile naming-rights deal

Launched for 2023 with Jordan De Goey, Creed Corey, Luke Clout and Cam Sinclair.

Image: Supplied.

Boost Mobile has been named as naming-rights partner of the World Supercross Championship (WSX) Australian Grand Prix, marking the title-deciding round of the 2023 season.

The deal was launched at Marvel Stadium featuring Boost Mobile ambassadors – recent premiership star Jordan De Goey and FMX athlete Corey Creed – together with Craig Dack Racing’s Luke Clout and FMX legend Cam Sinclair earlier today.

“Having supported supercross in Australia for many years, the team at Boost Mobile threw their support behind WSX in our inaugural pilot season in 2022 and we’re delighted to take that to another level in 2023 as naming-rights partner of the WSX 2023 Boost Mobile Australian Grand Prix,” said SX Global CEO, Adam Bailey.

“We’ll beam this year’s WSX grand final from Marvel Stadium into over 400 million homes around the world so they can witness our riders battle it out for the FIM world champion crowns. It’s incredibly exciting to have Boost alongside us again and to elevate their partnership to naming-rights for the first time.

“We love the way Boost use their partnerships to take the action to fans and you can expect nothing less in Melbourne with some exciting and fun activations being planned.”

“They are renowned for being aligned to some of the best motor and action sports athletes and teams in the world, so we’re extremely proud to be included in that fairly exclusive group and are excited to work closely to deliver a fantastic experience for our fans in November.”

Boost Mobile founder Peter Adderton is a believer in the WSX concept on a global scale: “We believe it is a true global championship that can play at the level of MotoGP and F1 in the future, bringing benefit to teams and riders, and equally their sponsors.

“Today’s consumer is a global consumer who wants access to content and live sports in the palm of their hand – Boost Mobile is proud to support WSX and is looking forward to continuing our partnership with WSX.”

The WSX 2023 Boost Mobile Australian Grand Prix will take place at Marvel Stadium in Melbourne, Victoria, from 24-25 November, also featuring the final round of the Australian Supercross Championship (AUSX) alongside the internationals.