Boost Mobile named MX1 title sponsor at Honda Racing team
New naming-rights partnership announced ahead of ProMX 2023.
Boost Mobile has been named as title sponsor of Honda Racing’s MX1 program ahead of the 2023 Australian motocross season, backing the dynamic combination of Kyle Webster and Jed Beaton.
In a major off-season coup for the Yarrive Konsky-owned factory Honda organisation, the addition of Boost comes as a landmark deal entering the Penrite ProMX Championship.
“Motorcycling Australia and the respective championship promoters are doing a great job,” stated Konsky. “Coverage continues to increase and through social media and live-streaming people all over the world can witness some of the best racing motocross and supercross has to offer, which helped us create a partnership with Boost Mobile.
“I have tried for many years to procure Boost Mobile. I remember them supporting riders back when I was still competing and I have watched them evolve into the brand they are today. They continue to align with some of the best motorsport athletes in the country and their faith in our ability to deliver results on and off the track is genuinely rewarding as we have been working very hard to achieve our successes.
“Sales across motorcycles and accessories have soared as high as 40 percent over the past two years and I believe the continuity and frequency of the coverage being shown has helped. Social media has also contributed to the popularity and there is a real resurgence.
“We have a flourish of new young riders and people in their mid-20s are coming back to ride and race – it’s great. Crowd attendances are also up and it’s a great time for Boost Mobile and others to get behind the sport.”
Boost Mobile general manager Jason Haynes added: “For riders across the country Boost uses the full coverage of the Telstra mobile network, so we have a very relevant product given where people go to ride in general, so if you want your phone to work in more places then Boost Mobile is a great option.
“Honda is the number one selling motorcycle throughout the world and Australia, and they cater for riders of all ages. Their racing efforts have been very successful and we are proud to align with their factory motocross and supercross team.”
In addition to the MX1 naming-rights partnership, Honda Racing defending MX2 champion Wilson Todd and new teammate Brodie Connolly, as well MXW riders Emma Milesevic and Tahlia O’hare are also being welcomed to the Boost family.