Tyre brand to increase motorsport engagement and provide exclusive content.
The Michelin Riders App has been relaunched with the goal of leading and creating a motorcycle community for all motorcycle riders, motorsport fans and everyone in between.
It will include a host of features to help increase engagement in motorsport and enable Michelin consumers to find their required products and service with greater ease.
A ‘Find my dealer’ icon is incorporated enabling a Michelin tyre dealer to be located within seconds, and if a consumer is experiencing difficulties in determining what’s best for their requirements, the ‘Product information’ icon provides further tailored information.
Access to exclusive content is provided in the app, with an abundance of carefully curated information shared to the riders community consisting of motorcycle riders across the nation.
All of the latest Michelin product updates and promotions are available on the Riders App, enabling users to be the first to know about the latest product releases and upcoming promotions. As a member of the community, opportunities to win Michelin prizes are provided, with further details to be found within the app.