News 20 Jul 2021

Triumph to launch dirt bike line and associated factory program

Carmichael to be involved in development and race team introduction.

Image: Supplied.

Triumph has revealed that it will introduce a shock new line of competition dirt bikes and will launch a factory program in ‘top-tier’ racing series.

While specific details are yet to be uncovered and are only due ‘in the coming months’, the announcement outlined a commitment to both motocross and enduro.

The British brand has confirmed that Ricky Carmichael and Ivan Cervantes have become official Triumph riders and will be actively involved in testing and preparation for racing.

“Today’s announcement marks the beginning of a new chapter for the Triumph brand, which everyone at Triumph is incredibly excited to be part of,” stated Nick Bloor, CEO Triumph Motorcycles Ltd.

“We are 100 percent committed to making a long-lasting impact in this highly competitive and demanding world, with a single-minded ambition to deliver a winning motorcycle line-up for a whole new generation of Triumph riders.”

Carmichael commented: “I’m thrilled to announce that I’m joining the Triumph family and even more excited to be a
part of their new endeavour into the off-road product category. This is an incredible opportunity for me to join this historic brand and I’m honoured and humbled to be a part of the development and release of Triumph’s off-road motorcycles.

“Building something from the ground up is something that really is intriguing to me at this stage of my career. What is impressive to me is Triumph’s dedication and passion to develop a top-of-the-class product.

“Everyone who I have been involved with in this project, from the engineers, design groups, R&D department, has shown extreme passion for what they’re doing and that’s a recipe for success and something that I love being a part of. We all share that same passion and that’s to be the best.”

“If you’re familiar with the Triumph brand, you already know the quality of craftsmanship is top-shelf and the off-road models will follow suit to their past!

“Not only are these exciting times for me, but it’s an exciting time for the off-road industry to be adding another brand to the mix and the opportunities that lie ahead for all off-road consumers. I can’t wait to see the reactions when these models hit the dealer’s showroom floors.”

Triumph has been the exclusive engine supplier to the Moto2 World Championship since the start of the 2019 season, providing all of the teams with race-tuned 765cc triple-cylinders, each of which is based on the Street Triple RS powerplant.

While the brand has had a mix of success globally in recent years, its only other factory racing involvement is with a factory-supported race team, Dynavolt Triumph, in the 2021 British Supersport Championship.