News 30 Mar 2021

Serco-distributed brands back ProMX holeshot awards

A total of $8000 on offer through 100%, Seven and Matrix support.

Image: iKapture.

An extensive mix of holeshot awards will be backed by Serco-distributed brands when the 2021 Penrite ProMX season opens at Wonthaggi on 11 April, led by 100%, Seven and Matrix across the MX1, MX2 and MX3 categories.

The 100% MX1 Holeshot Award will consist of $250 per moto, while Seven is behind MX2 at $150 per moto and Matrix supports MXD with $100 per moto, totalling $8000 for the new-look series.

“At Serco we love to go racing, we are passionate about the brands we distribute, our race team and professional racing as a whole,” explained Serco owner Gavin Eales. “After a long year off in 2020, we are thrilled to be back behind the gates in a few short weeks.

“To have our brands 100%, Seven and Matrix partnered with ProMX for the holeshot awards, this is a great platform to support both the riders, the series and to promote our industry leading products nationwide on race day and via the TV coverage.”

Rounds with back to back races in MX1, will see the first of the two races qualify for the holeshot award. Motorcycling Australia CEO Peter Doyle welcomed 100%, Seven and Matrix via Serco as ProMX series partners alongside Serco’s longstanding factory Yamaha MX2 program.

“Serco is well known and highly reputable organisation within the industry as one of the leading distribution companies, with a premium range of brands and products,” Doyle stated. “For Serco to step up and support the inaugural 2021 Penrite ProMX Championship and make the holeshot awards possible is a testament to their passion for professional racing alongside their championship-winning race team.”

Serco is based in Queensland, the distributors for some of the world’s leading brands in motorcycle parts, apparel and accessories. Learn more about Serco by visiting their website at or through @sercomotorsport on Instagram.