News 13 Oct 2020

Australian Motocross Championship adopts ‘ProMX’ brand

New era of national series to be operated under MA leadership from 2021.

Image: Foremost Media.

The Australian Motocross Championship will be branded as ‘ProMX’ from 2021 as Motorcycling Australia (MA) has officially confirmed that it will take the national series management in-house.

Expressions of interest were invited in May for potential promoters to take over the series following the exit of Williams Event Management (WEM), that had previously used the MX Nationals brand.

The ProMX label appears to be inspired by the American-based Pro Motocross championship, rather than the acronyms that MA currently uses for its other primary series, the Australian Off-Road Championship (AORC) and Australian Superbike Championship (ASBK).

According to the governing body, ‘ProMX will bring new initiatives, fresh opportunities and revitalised branding for the next era of motocross in Australia. ProMX aims to raise the profile of the Australian Motocross Championship and its riders, delivering strong exposure for sponsors and partners. Bringing the MX fans to the trackside, whilst creating new audiences via dynamic media and TV platforms in planning for 2021’.

A ProMX Management Team has been announced, led by MA CEO Peter Doyle and joined by Martin Port (MA operations director), Matthew Falvo (MA events manager), Pip Harrison (MA national technical manager), Mark Hancock (ProMX race director and chair MA motocross commission), Simon Maas (Racesafe director and FIM Oceania representative) and Mark Luksich (AMG representative and MA motocross commission member).

“Planning for the 2021 ProMX is well underway and we know teams, riders and fans are extremely keen to go racing after the interruption of this year.” commented Doyle. “ProMX will showcase an international-standard championship, not only for our Australian riders and teams, but also our MX fans in Australia and throughout the world.

“We now see many people watching the talent coming out of Australia to take on the world in MXGP and USA and ProMX will continue to be a crucial breeding ground towards other international championships. We have developed the ProMX Management Team to ensure we have representatives with a wealth of experience from racing, industry, teams, technical, safety, event management and promotion to ensure we can grow the sport of motocross in Australia into the future.”

The introduction of television coverage will be dependent on broad support from the industry, which Doyle said once again is the target from next year if backing can be gained: “With the right support from industry, partners and sponsors we hope to be able to showcase a scintillating championship via television broadcast next year that will be an exciting addition to the 2021 ProMX championship.”