News 9 Oct 2019

Declining dirt bike sales recorded in third quarter

Yamaha Motor Australia maintains dirt bike market share.

Image: Supplied.

The latest figures from the Federal Chamber of Automotive Industries (FCAI) report indicate dirt bike sales are continuing decline in the third quarter of 2019 in comparison to last year, although the recorded 2.4 percent drop in sales marks an improvement over Q2’s performance.

The motorcycle market as a whole recorded an eight percent decline, with all market categories except scooters affected by the downturn.

Honda was the overall leader with a 23.1 percent share of the national market, followed by Yamaha with 21 percent and Kawasaki with 10.6 percent.

Honda, Kawasaki and Husqvarna all posted increased dirt bike sales over last year’s figures, while Yamaha, Suzuki and KTM fell short of their 2018 numbers. Yamaha continues to lead dirt bike sales with 6393 units sold, followed by Honda with 6232 sales and KTM with 4266 sales.

Tony Weber, chief executive of the FCAI, said the softer motorcycle sales reflected what is currently a tough market: “The slower sales rate experienced by the new motorcycle market is in line with the broader economic environment in Australia.

“We have seen many factors, including multiple weather events, Federal and State elections, and tightened lending practices contribute to the overall economic conditions.”

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