News 5 Jul 2019

Dirt bike sales decline in opening half of 2019

Motorcycle industry records 11.4 percent fall in sales.

Image: iKapture.

Figures from the latest Federal Chamber of Automotive Industries (FCAI) report indicate dirt bike sales have declined 5.9 percent throughout the first half of 2019 in comparison to last year, while the motorcycle industry as a whole recorded a 11.4 percent fall.

Honda Motorcycles Australia now leads the off-road segment with a 28.5 percent share, followed by Yamaha Motor Australia with 28.2 percent, and KTM Australia with 16.7 percent.

Kawasaki’s KLX110 topped overall sales with 870 units sold, followed by Honda’s CRF50F with 763 sales, and Yamaha’s WR450F with 671 sales – all three models posted increases in sales over last year’s figures.

Tony Weber, chief executive of the FCAI, said the softer motorcycle sales reflected what is currently a tough market: “The first six months of 2019 have seen several events which have contributed to the sensitivity of the market, including environmental factors such as drought and flood, a tightening of financial lending, and the recent federal election.”

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