News 1 Feb 2019

Honda Australia celebrates 50th anniversary with gold CRF450L

Celebratory golden collection to be showcased around the country.

Image: Supplied.

Honda Australia and its motorcycle division are celebrating 50 years since the Japanese manufacturer established itself locally in the country with a series of gold motorcycles, cars and power equipment, including the CRF450L and CRF50F.

Although Honda products had been imported and distributed around Australia by a variety of private companies since the 1950s, the brand’s official local presence began when Honda Motor Company in Japan sent Hidehiko Shiomi to Melbourne to set-up a unified, national representation for Honda in Australia.

“Honda Australia was a Honda subsidiary set up primarily to sell cars, but it has since grown with the global Honda brand to deliver a wide range of products and services that help make people’s lives more enjoyable,” said Honda Australia managing director and CEO Hiroyuki Shimizu.

“We thought about how we could celebrate our birthday and our unique diversity in a bold and fun way. I mean, who has ever seen a golden mower or generator before?

“To Honda, performance means more than speed – each product is designed to perform at a level that exceeds the expectations of the customer. We’re looking forward to showcasing these amazing golden products around the country throughout 2019, so stay tuned for more information on that front.”

The celebratory golden collection of products will be used throughout the year to inspire, thank and connect with Honda Australia customers.

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