News 9 Jul 2018

Yamaha tops national dirt bike sales through second quarter

Overall and off-road sales on the decline between January-June 2018.

Image: Supplied.

The Australian national motorcycle market has recorded a 5.9 percent decline in the first half of 2018, figures released by the Federal Chamber of Automotive Industries (FCAI).

From January to June this year, motorcycle industry sales totalled 47,942 compared with 50,939 for the same period in 2017. Off-road bikes were less affected, dipping by 4.9 percent.

The overall market leader was Honda, selling 11,655 new bikes (down 7.6 percent), but still commanding 24.3 percent of sales. Yamaha was the second largest seller at 10,085 units, an increase of 2.6 percent on the same period last year and with a 21 percent market share.

In third place was Kawasaki, selling 4718 units for a 9.8 percent share, as Suzuki came fourth with 3724 units and 7.8 percent of the market. Harley Davidson was fifth with 3629 units sold – an 18.1 percent decline over the same period last year.

In the off-road segment, which accounted for 32.5 percent of total market sales, Yamaha again retained top spot, selling 4740 motorcycles for a 30.4 percent segment share, followed by Honda with 4180 units and KTM with 2682 units sold.

The top-selling motocross model was the Yamaha YZ450F (397 sales), from the Honda CRF450R (369) and Yamaha YZ250F (359). In enduro it was the Yamaha WR450F (620 sales) that topped its category, leading the KTM 300 EXC (519) and KTM 500 EXC-F (337).

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