News 11 May 2018

Monster Energy continues AUS-X Open naming-rights partnership

Global energy drink partner bolsters support behind prestigious Sydney event in 2018.

Image: AUS-X Open.

AME Management has revealed Monster Energy will continue to place its support behind the AUS-X Open for the second running as the title sponsor of the prestigious event.

Announced today, the 2018 edition is scheduled to take place on 10 November at Qudos Bank Arena in Sydney, which has been the home of the event since its inception in 2015.

Monster Energy Oceania marketing director Tim Ryder commented: “Both Monster Energy and some of our greatest athletes of all time have had a fantastic association with the AUS-X Open over the past three years and we’ve all witnessed it’s phenomenal growth since the gates first dropped in 2015.”

The fourth instalment of the AUS-X Open will also see new triple crown format introduced for the first time, where riders will contest three main events to earn the AUS-X Open crown.

Co-founder and director of the AUS-X Open Adam Bailey has confirmed a list of world-class riders will be making their way to the venue in the penultimate month of the year, however a line-up of riders is set to be gradually announced in the lead-up to November.

“Every year we’ve ensured the Monster Energy AUS-X Open Sydney evolves as a greater spectacle for our fans and this year’s no different as we’re planning to bring more energy and more excitement to the event than ever before,” said Bailey.

“We’ll be bringing in the world’s best riders to take on Australia’s best and will be tweaking the track layout again to guarantee some of the most epic racing on the planet, right here in Sydney.

“We’ve drastically changed the racing format, to make Saturday’s racing the most jam-packed and full of action, than ever before. In a triple header format, fans will see the best in the world, battle bar to bar, three times rather than the previous one main Event only format. It’s literally three times the high-intensity racing action, jammed into Saturday’s program.”

The event is estimated to inject $6.7-million into the local Sydney economy with an anticipated 11,000 interstate visitors expected to travel to the iconic city.