News 24 Mar 2017

MEGA Bulk Fuels Monster Energy Kawasaki partnership revealed

New naming-rights sponsorship deal announced by Kawasaki Motors Australia.

Source: Supplied.

Kawasaki Motors Australia has named MEGA Bulk Fuels alongside returning partner Monster Energy as the new naming-rights sponsor of the ‘MEGA Bulk Fuels Monster Energy Kawasaki Racing Team’.

MEGA Bulk Fuels Monster Energy Kawasaki Racing Team has confirmed MX1 rookie Nathan Crawford for the 2017 Motul MX Nationals, however is yet to announce a second rider for the new season. Russian Aleksandr Tonkov remains linked to the seat.

“The team is grateful for the continued support from the majority of our sponsors after a trying year in 2016 and we are pleased to announce that in 2017 the team will be named MEGA Bulk Fuels Monster Energy Kawasaki Racing Team,” commented team manager Troy Carroll.

“We welcome a new naming-rights sponsor, MEGA Bulk Fuels, this year. They have been an absolute pleasure to work with and we believe that the company has a very bright future in Australia so we are proud to be associated with their organisation. Monster Energy are again providing immense support and our strong history with this brand speaks for its self, so we couldn’t be happier with the continued partnership in 2017.”

“We also couldn’t be happier with the association and support that we will receive from Hitachi Power Tools Australia, NGK, Rockwell Watches, Link International and Momentum Energy moving forward into this year’s racing season.”

MEGA Bulk Fuels national motorsport manager Terry Knight said: “MEGA Ltd. are delighted to align Australia’s newest bulk fuel company with a highly successful, respected and recognisable brand such as Kawasaki through the factory motocross and supercross racing team.

“A huge number of Australians support passionately and/or participate in a myriad of motorsport disciplines, and they are very loyal brand supporters. We’re confident that our brand will become synonymous and popular with the motorsport public for years to come and we look forward to this new partnership with Kawasaki and the Australian factory team with great enthusiasm.”

MEGA Bulk Fuels provide bulk fuel solutions for large diesel-consumption companies and in remote agricultural areas. The fuel solutions provider are set to expand their operations in the near future and aim to boost brand awareness by being associated with Kawasaki’s Australian factory motocross team.

“Our growth strategy over the next three years includes providing other bulk petroleum products, smaller storage solutions and a roll-out of MEGA branded service stations,” commented Knight. MEGA Bulk Fuels also recently announced the title sponsorship of Jason Bright’s Prodrive Racing Australia Supercars entry.

Powersports advocates Monster Energy enable athletes around the world by means of their support programs and their continued partnership with Kawasaki has been a testament to their passion for motocross and supercross racing.

“Monster Energy are excited to once again continue our long term partnership with Kawasaki and the factory Australian motocross racing team,” commented Scott Tabe-Lewis, Oceania marketing director for Monster Energy. “We have had great success with the team over the last number of years and we are excited with the new line-up and the KX450F so we have no doubt that our riders will be standing on the podium many times in 2017.”

Kawasaki Motors Australia national sales and marketing manager Robert Walker explained: “Our Kawasaki KX450F is a proven model that will be formidable this year thanks to the combination of an enthusiastic team and promising riders that we have lined up so we are confident that success will be on the cards and the sponsors that have come on-board will have something to be proud of.”

The MEGA Bulk Fuels Monster Energy Kawasaki Racing Team will launch their assault on the 2017 MX Nationals series at the first round at Wonthaggi, Victoria, on 2 April.