News 11 Jan 2017

Dunlop announces four-year partnership with Monster Energy Supercross

Dunlop Tyres press release:

Dunlop Motorcycle Tyres has reached an agreement with Monster Energy Supercross to be the ‘Official Motorcycle Tyre’ of Monster Energy AMA Supercross, a FIM World Championship, for the next four years, starting in 2017.

Dunlop’s official status allows expanded marketing throughout the Monster Energy Supercross series and more opportunities to interact with its customers. Dunlop is the longest running sponsor of Monster Energy Supercross and has won more supercross and motocross titles over the years — 143 total — than all other tyre companies combined.

Additionally, since Dunlop developed the Geomax® MX3S and MX52 in 2013, every single Monster Energy Supercross Championship, and all but one main event, have been won on Dunlop tyres.

“We’re grateful to Feld Entertainment for the opportunity to expand our interaction with customers, and we’re very proud of our commitment to American motorcycle racing,” said Mike Buckley, Dunlop Motorcycle Tyres’ vice president of sales and marketing. “Despite all of the ups and downs in the marketplace over the past decade, Dunlop never stopped supporting both professional and amateur motorcycle racing in the U.S.

“Racing plays a big part in the development of our tire technology for the public, so it’s an important part of our business. But more than that, we believe in the spirit of competition, and nothing embodies that quite like motorcycle racing. As the only company making motorcycle tires in America, it makes sense for us to partner with Monster Energy Supercross as we continue our commitment to motorcycle racing in America.”

Dunlop Motorcycle Tyres announces the 2017 Monster Energy Supercross teams and riders who have chosen to compete on Dunlop’s Geomax®-patterned tyres.

While many professional motorcycle racing series in the U.S. and elsewhere employ a spec tyre rule, Monster Energy Supercross competition remains open to participation by any tyre manufacturer, yet all major supercross teams in both the 450 and 250 classes have chosen to compete this year on Dunlop tyres.

“It’s a testament to the hard work of our race crew and the performance of our products that so many teams have chosen to compete on Dunlop tyres this year,” Buckley explained.

“The development of the Geomax® line was heavily influenced by the input of the racers in the AMA Supercross and motocross series, and that ongoing development continues through our commitment to the series. This year, more teams than ever have chosen to compete on Dunlop tyres, and we’re looking forward to another great year of racing.”

Visit www.dunloptyres.com.au or find Dunlop Tyres Australia & New Zealand on Facebook and @ridedunlopau on Instagram for further information on the brand.

Recent