Shift MX is proud to announce the global release of their all-new 3lue Label jersey and pant, to be debuted on 7 January at Anaheim Stadium.

Welcoming to the Syndicate, multi-time 450 outdoor champion, 250 supercross champion and MX2 world champion Ken Roczen will be riding in Shift MX 3lue Label.

The all-new 3lue Label radically pushes the boundaries of performance and comfort while emerging as the world’s most advanced racewear.

Four years of development and testing have culminated in unmatched benefits across weight, fit, durability and moisture management.

“The collaboration working with Shift MX to launch the new 3lue Label has been truly exciting,” said Roczen. “There’s a really great cultural element to the brand that we’ve merged into a super-high performance jersey and pant that are truly next level products.”

The 3lue Label is extremely limited with quantities of 300 kits globally. It will be exclusively available at qualifying Shift MX retailers.

For more information on Shift MX, Roczen and the 3lue Label collection visit www.shiftmx.com and make sure to follow @shiftmx and @motoxlab on Instagram.