News 2 Nov 2016

Honda Racing rolls through supercross livery updates

Sponsors share bulk of exposure across multiple rounds.

Image: Jeremy Hammer (Foremost Media).

Image: Jeremy Hammer (Foremost Media).

Honda Genuine Racing and Penrite Honda team owner Yarrive Konsky has taken sponsorship strategies from his experience in Australia’s premier auto racing category Supercars, and has implemented them into his supercross-based programs.

Adam Enticknap’s Alltrans livery for Adelaide’s third round of the 2016 Australian Supercross Championship indicated the first of a selection of geographic exclusive liveries that are set to be rolled out amongst the two Honda-supported teams over the next three rounds.

Konsky explained to that the structure of his Victorian-based outfit has enabled him to take on partnerships for particular rounds, which he endeavours to apply to motocross and supercross racing into the future.

“I’ve learned a lot in the short time that I’ve been involved with Supercars, particularly with activating and leveraging localised programs,” said Konsky. “I want to implement that into motorcycle sport, the reality of it is that sponsors are very geographically focused.”

“We spoke to Alltrans in South Australia who are primarily a heavy haulage company. They were extremely excited of bringing local business to the venue to entertain them. We put together experiences that were inclusive of truck tours, signage on the motorcycle, corporate hospitality and merchandise packs.”

“It’s something that I’ve always thought of doing in the past, but it’s been very difficult in providing independent partners the opportunity for greater exposure. Although, with the way we structured our supercross program for this year with the number of riders and separation of two teams, we were able to implement that,” he continued.

This weekend’s fourth round in Melbourne will see Enticknap’s CRF450R remain with Alltrans branding, while Josh Cachia’s Penrite Honda will sport a Dyson Logistics livery. Konsky is currently working with an additional partner for Sydney’s double-header season finale, although that is yet to be finalised.

“Dyson Logistics has been involved with Josh Cachia as a support partner, they will be taking primary position this weekend considering they are actually from Geelong. We’ll be working with another partner for Sydney, however it’s not yet finalised,” he added.