News 10 Oct 2016

KTM Australia and Lusty Industries extend partnership

Official team riders to continue wearing Troy Lee Designs.

Image: Jeremy Hammer (Foremost Media).

Image: Jeremy Hammer (Foremost Media).

KTM Australia and Lusty Industries have extended their partnership that will see KTM’s factory riders wear Troy Lee Designs gear for the 2017 and 2018 seasons.

The two-year extension comes after a successful two years in partnership that saw KTM and Troy Lee Designs capture the 2015 MX Nationals MX1 title with Kirk Gibbs, and the 2016 AORC outright title with Daniel Sanders.

Troy Lee Designs will maintain its position as an official sponsor of the KTM Motocross Racing Team, Junior Motocross Racing Team, Enduro Racing Team and Desert Racing Team.

“There’s a great synergy between our brands and our companies, and the guys are amazing to work with,” Lusty Industries principle Johnny McLean explained. “I’ve got to thank Jeff (Leisk), Tam (Paul) and everyone for letting me be a part of it for the first two years, and for the continuation into the next two.”

“There is a level of investment to make it happen and in return the KTM dealerships have really driven the partnership and our brand. To see that side of it, and also the results – championships and podiums left and right from everyone from the juniors through to Chucky, it’s pretty humbling, because we are still a small company and a small brand in relation to the industry.”

KTM Motocross Racing team manager Kyle Blunden expressed his pleasure of the two-year extension, explaining that Lusty Industries went above their role as an official sponsor, and were a crucial element in Caleb Ward’s 2016 USGP guest appearance.

“I’m over the moon with continuing the relationship with Troy Lee Designs. Lusty Industries has gone over and above whenever we’ve needed anything,” he said. “With Johnny’s help, we were able to get Caleb a guest ride with Troy Lee Designs at the USGP, so the relationship has been fantastic.”

“This gives us an opportunity to strengthen our relationship with our US counterparts, and hopefully filter riders back and forth across the Pacific.”