News 26 Mar 2015

CDR Yamaha attracts added backing for 2015 season

Carlton Dry, YMF and YMI feature in new factory team livery.

Image: Jeff Crow.

Image: Jeff Crow.

CDR Yamaha has unveiled its new 2015 livery ahead of the MX Nationals, adding Carlton Dry, Yamaha Motor Finance (YMF) and Yamaha Motorcycle Insurance (YMI) as backers of its new season.

Carlton Dry has been an active supporter of Australian motocross in recent years and joins the CDR Yamaha fold for the first time this season.

Carlton Dry join CDR as sponsor with logo proudly displayed on the bikes, riders and team transporter and for all contracted events this year and a range of promotional actives planned for the season ahead.

Carlton Dry’s Mim Orlando said the brand was thrilled to be teaming up with CDR Yamaha and continue its ongoing support of the motocross industry.

“We’re excited to working with one of the most passionate and professional crews in the motocross industry,” Orlando said. “Motocross forms such a big part of our sponsorship portfolio which focuses on some of the most popular and thrilling action sports in the country.

“For us, the fit with CDR Yamaha is perfect for our beer – one of the fastest growing brews with young adults looking for a contemporary and great tasting beer.”

YMF and YMI also come on board CDR Yamaha for the new season and will look to promote their high quality products and services to the dirt bike community throughout Australia via the CDR Yamaha racing program. Both companies offer a comprehensive range of finance and insurance options, which are available nationwide via the Yamaha dealer network.

“CDR Yamaha and both YMI and YMF are market leaders in their respective fields so working hand in hand is practical and vital for both parties,” said Yamaha Motor Australia’s finance and insurance general manager Brad Ryan.

“Dirt bikes are a big percentage of sales at Yamaha and to have CDR Yamaha represent and promote our finance and insurance sectors will be of benefit to us and we look forward to a strong season on the track from the CDR Yamaha crew.”

Former four time Mr. Motocross Champion Craig Dack has owned and managed the CDR Yamaha race team for over 20 years, amassing 36 national championships and countless state and regional wins. CDR has long been seen as the benchmark for racing teams in Australia yet despite the years of work and success, Dack is excited about the teams’ 2015 campaign.

“It’s an honour to welcome some exciting new partners for the 2015 in Carlton Dry, YMF and YMI as well as extend our deals with existing team sponsors,” Dack explained. “The relationship between Carlton Dry and CDR will see our team and sport promoted in ways not seen before and raise the profile of our athletes.

“Carlton Dry is one the fastest growing beers and their fit is perfect for a fast paced, high action sport like motocross and supercross. YMI and YMF are the industry leaders in motorcycle finance and insurance and are part of the Yamaha family of companies.

“As a group, Yamaha like to promote and develop each aspect of their business and CDR Yamaha is a great tool for the YMI and YMF products and we welcome them on board for 2015. I’m also excited by the look of our 2015 race bikes and the rider line-up we have for this season.

“It’s a credit to the staff here at CDR Yamaha at just how good our race bikes look and how well they perform on the track as well as the stunning Fox gear the riders wear. We are just in final preparations now and will be ready to go when round one of the MX Nationals hits Horsham on March 29.”

CDR Yamaha also has renewed their relationship with Monza Imports, supplying premium brands such as Fox, Alpinestars and Pro Circuit products to the CDR Yamaha team for over 20 years now, on top of a 30-year personal relationship with Dack.

The CDR Yamaha Team will be at Wimmera Motorcycles this Saturday for a poster and autograph session from 12:30pm to 1:30pm.