News 23 Jan 2014

Honda names Penrite as 2014 title sponsor

Oil brand replaces Carlton Dry in factory Honda program.

Source: Penrite Honda Racing Team.

Source: Penrite Honda Racing Team.

Honda’s factory Australian motocross and supercross team has confirmed Penrite Oils as title sponsor for the 2014 season.

The pairing has been public for weeks following team owner Yarrive Konsky unveiling the bike’s livery via social media platform Facebook earlier this month, and the team has now confirmed Penrite to replace Carlton Dry as primary sponsor.

Titled Penrite Honda Racing Team, it will work together with Penrite on expanding the current range of engine and ancillary products to include merchandise and hard parts.

“This is a fantastic opportunity for Penrite to align with the iconic Honda race team,” Penrite’s Toby Dymond said. “Together we aim to become a force to reckon with both off and on the race track.

“Last year we worked closely with the team to improve our motorcycle range, we pride ourselves on producing the highest quality oil and look forward to providing motorcyclists with an extensive range of motorcycle lubricants.”

Team manager Mike Landman welcomed Penrite as title sponsor for 2014, eager to rebound following a frustrating 2013 campaign.

“2013 was a hard year, we had nine riders race for us as all of our original signed riders were injured,” Landman explained. “Our team proved that the CRF range was capable of winning and the highlight was winning both Open and Lites at the third round of the Australian Supercross Championship”.

“Winning as a team includes ensuring we finish every race and Penrite has provided us with performance lubricants that we can rely on.”

The team will compete with two liveries in 2014, including a traditional black, red and gold colourways of Penrite (pictured), as well as a unique retro look.

It’s anticipated the team will officially announce its rider line-up tomorrow, confirming the signing of New Zealand’s Cody Cooper alongside previously announced MX2 entry Josh Cachia.