Husqvarna and Husaberg will merge to become a single brand in the future, the European manufacturers reunited after 25 years as Husqvarna, now under the ownership of Pierer Industrie AG.

Pierer Industrie AG, owned by KTM CEO Stefan Pierer, acquired Husqvarna Motorcycles from BMW Motorrad in January 2013. Click here for that report.

An announcement was made by the group overnight, stating that “the year 2013 will be remembered in motorcycling history as the year that Husqvarna was reborn”.

The press release revealed that a new group company, Husqvarna Sportmotorcyle GmbH, has been formed and will be fully operational by October 2013, based in Mattighofen, Austria.

“Following the acquisition of Husqvarna by Pierer Industries AG and after careful analysis and evaluation of all aspects, it was decided to reunite what came out of shared roots 25 years ago,” the announcement reads.

“In other words, Husqvarna will enter a positive new era by combining its own rich heritage with Husaberg’s state-of-the-art technology.

“The new generation of Husqvarna models is already in progress – a new line-up, with brand new exclusive design and the latest technology is being developed and will be offered in the segments Enduro, Motocross and Sportminicycles.

“There will also be exciting, newly developed products in the Supermoto segment – one in which Husqvarna has enjoyed a lot of success in recent years.”

It’s expected the all-new Husqvarnas will be unveiled during October and will be presented at the international EICMA show in Milan in early November.

The release also confirmed that parts supply and customer service for all Husqvarna models up to and including model year 2013 are guaranteed for the years to come and will remain at the current business location in Biandronno, Italy.

Paul Feeney Group, Australian distributors of Husqvarna Motorcycles, owner Paul Feeney told MotoOnline.com.au that it’s “business as usual” at this stage and “nothing further has been finalised as yet”.

KTM/Husaberg Australia marketing and communications manager Greg Chambers was unable to comment on the Husqvarna announcement, awaiting further information from Europe at this point.

Chambers did confirm however that business will resume as usual in 2014 for both KTM and Husaberg in Australia as both brands will release new models in Australia later this year.

It’s expected that Husaberg and Husqvarna will run parallel as separate brands for at least next year’s model line-up, before officially emerging as one following that.

Stay tuned for more information on the merger as it’s confirmed.