MotoOnline.com.au has announced today that Toby Lynch will join the leading Australian online dirt bike publication as managing editor.

Lynch, from the Gold Coast in Queensland, has an extended background in communications and will work on the site’s content daily alongside founder/editor Alex Gobert and editorial co-ordinator Adam Spence.

Also highly skilled in social media, Lynch will play a pivotal role in expanding the MotoOnline.com.au brand across Facebook, Twitter and Instagram.

“We are really excited to have Toby working on MotoOnline.com.au and CycleOnline.com.au and welcome him to the publications,” Gobert commented.

“His knowledge in both the sport and also online activity is instrumental in our growth and already we are seeing the initial benefits.

“Since our launch in 2009, MotoOnline has enjoyed an incredibly successful period, however it is important that with technology ever-improving we apply the resources to take advantage of it all.”

Lynch will also factor as the managing editor alongside Gobert at CycleOnline.com.au, the road bike variation of MotoOnline.