News 9 Apr 2013

Motorcycle sales remain solid in first quarter of 2013

Honda leads steady off-road bike sales to open 2013.

Honda's CRF450R topped the motocross sales chart for the first-quarter of 2013.

Honda’s CRF450R topped the motocross sales chart for the first-quarter of 2013.

Official figures released today by the Federal Chamber of Automotive Industries (FCAI) show that 25,848 new motorcycles, ATVs and scooters were sold in Australia during the first three months of 2013. This is a slight decrease of 0.3 percent (71 units) over the same period in 2012.

Both the road motorcycle and off-road motorcycle segments showed good growth of 7.6 and 7.3 percent respectively. Road motorcycles continued to sell more than off-road with 10,840 road bikes finding new owners as compared to 8074 off-road motorcycles for the quarter.

Honda was the leading volume off-road producer for the first three months of 2013 with 2018 units sold (an increase of 40.3 percent for the quarter) with Yamaha following closely on 1921 sales.

Suzuki sales of off-road motorcycles were also strong in the first quarter, selling 1428 units, an increase of 30.2 percent in comparison to their first quarter for 2012.

Honda again lead the sales of ATVs with 1227 units sold, followed by Polaris and Yamaha. ATV sales decreased by 18.7 percent (to 4343 units) compared with 2012.

In the total sales stakes across all segments, Honda was the leading volume manufacturer for the first quarter of 2013 with 5395 units sold, followed by Yamaha with 3746 units, Kawasaki with 3228 units and Suzuki with 2969.

Top 10 Enduro models sold in first-quarter 2013:
1. Yamaha WR450F – 296
2. Suzuki DR-Z400E – 238
3. Yamaha TT250 – 141
4. KTM 500 EXC – 114
5. KTM 350 EXC-F – 110
6. KTM 300 EXC – 99
7. KTM 450 EXC – 87
8. Husqvarna TE310 – 80
9. Husaberg FE501 – 57

Top 10 Motocross models sold in first-quarter 2013:
1. Honda CRF450R – 297
2. Kawasaki KX250F – 253
3. Suzuki RM-Z250 – 228
4. Kawasaki KX450F – 184
5. Yamaha YZ250F – 179
6. Yamaha YZ450F – 175
7. Suzuki RM-Z450 – 172
8. Honda CRF250R – 154
9. KTM 85 SX – 140
10. KTM 50 SX – 134

Top 10 overall off-road sales by brand in first-quarter 2013:
1. Honda – 2018
2. Yamaha – 1921
3. Suzuki – 1428
4. KTM – 1269
5. Kawasaki – 853
6. Husqvarna – 317
7. Husaberg – 229
8. Others – 21
Total – 8074

Click here to download the Top 10 sales report by category, or click here to download the comparison report.

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