News 8 Jan 2013

Motorcycle sales rise in Australia during the 2012 season

Official figures released today by the Federal Chamber of Automotive Industries (FCAI) show that 115,488 new motorcycles, ATVs and scooters were sold in Australia during 2012. This is an increase of 5.4 percent (5930 units) over the 2011 number.

Yamaha's YZ450F is the top selling motocross model in Australia.

Yamaha’s YZ450F is the top selling motocross model in Australia.

Official figures released today by the Federal Chamber of Automotive Industries (FCAI) show that 115,488 new motorcycles, ATVs and scooters were sold in Australia during 2012. This is an increase of 5.4 percent (5930 units) over the 2011 number.

The Road motorcycle segment continued to drive growth, increasing 12.6 per cent to 43,539 units for the year. ATV sales grew by 5.1 per cent (to 23,570 units) compared with 2011 while Off-Road motorcycle sales increased by 2.5 percent to 37,699 units.

The only segment to see a softening of sales was Scooters, decreasing by 8.7 percent compared to last year with 10,680 new units retailed.

In the Road motorcycle segment Honda led the volume race with 8783 units sold, however several of the premium European and American brands showed notable growth rates such as Aprilia (up 58 percent), BMW (up 24 percent), Harley Davidson (up 22 percent) Ducati (up 21 percent) and Moto Guzzi (up 17 percent).

Yamaha was the leading volume Off-Road producer for 2012 with 11,024 units sold and Honda headed the ATV sales list with 5491 units.

While scooter sales softened overall, Piaggio sales increased significantly, moving the brand to the top of the scooter volume table with 1640 units which is an increase of 28 percent versus their 2011 number.

In the total sales stakes across all segments, Honda was the leading volume manufacturer for 2012 with 26,034 units sold, followed by Yamaha with 20,185 units, Suzuki with 12,463 units and Kawasaki with 10,908.

Top 10 Enduro Models Sold in 2012:
1. Yamaha WR450F – 1516
2. Suzuki DR-Z400E – 888
3. KTM 350 EXC-F – 638
4. KTM 500 EXC – 613
5. KTM 450 EXC – 472
6. Honda CRF450X – 466
7. KTM 300 EXC – 441
8. Yamaha TT250 – 333
9. Kawasaki KLX250S – 297
10. Husqvarna TE510 – 239

Top 10 Motocross Models Sold in 2012:
1. Yamaha YZ450F – 910
2. Kawasaki KX250F – 908
3. Yamaha YZ250F – 890
4. Honda CRF450R – 737
5. Kawasaki KX450F – 724
6. Honda CRF250R – 691
7. Suzuki RM-Z250 – 611
8. KTM 50 SX – 569
9. KTM 250 SX-F – 479
10. Suzuki RM-Z450 – 477

Top 10 Overall Off-Road Sales by Brand in 2012:
1. Yamaha – 11,024
2. Honda – 10,345
3. KTM – 5448
4. Suzuki – 4955
5. Kawasaki – 3513
6. Husqvarna – 1400
7. Husaberg – 846
8. Others – 164
Total – 37,699

Click here to download the Top 10 sales report by category, orĀ click here to download the comparison report.

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