Honda Motorcycles has announced Rising Sun Honda as the winner of last year’s National Dealer of the Year Award, at the 2012 National Dealer Conference in Melbourne over the weekend.

Honda appreciates the vital role Honda dealerships play in directly reaching out to customers and use this award to thank the dealers for their hard work. The award acknowledges excellence in dealership management and customer service.

Tony Hinton, general manager of Honda Motorcycles, highlighted the importance of its dealer relationships.

“Honda’s dealer network is the direct link to the customer and Honda endeavours at all times to work in partnership with this network,” said Hinton.

“Honda is proud of all of its dealers and particularly of those who strived for higher levels of excellence in 2011.”

A rigorous performance review is undertaken on all of Honda Motorcycles’ dealerships over a 12-month period and, among other privileges, Rising Sun Honda will have use of a Honda Legend during the next year.