Carlton Dry Honda Thor Racing has paired with the Pedders Group for the team’s assault on the 2012 competition season.

The Victorian factory operation’s three-rider lineup of World Champion Ben Townley, British Champion Brad Anderson and Lites class runner-up Ford Dale are excited by the venture which will help build the team’s profile across a wider audience.

Established in 1950, Pedders are a renowned suspension specialist servicing the Australian market and exporting throughout the world.

Pedders Group Marketing Manager Adam Gillick looked forward to working with the team and its riders across various projects in 2012.

“The Carlton Dry Honda Racing Team presented an outstanding opportunity for the Pedders group to be a part of,” said Gillick.

“For us it’s about creating new markets for our national franchise store network.

“Pedders has a tremendous commitment to Motorsport in Australia and is an Official Sponsor of the V8 Supercars as well as a sponsor of the Official Honda Australia Rally Team.

“Our sponsorship of the team will see us work together on many projects to assist us in capturing new sales opportunities for the franchise store group,”

“We are most impressed by the team’s passion and tenacity and we wish them all the very best for the 2012 season.”

Ben Townley, currently unbeaten across every moto in the New Zealand championship to date, understands the importance of bringing new sponsors to the sport.

“Pedders also has outlets in New Zealand,” said Townley. “When I heard they were coming on board I was excited as I recently got a new van and wanted to get some work done to it.

“The Pedders Group is a well-known and respected brand; it’s encouraging to know that they see value in our sport and our team,”

“I look forward to working with them on their new initiatives.”

General Manager of Honda Motorcycles Tony Hinton also welcomed the new partnership with Pedders.

“Pedders Group is synonymous with V8’s and their commitment to motorsport is well known,” said Hinton.

“They are a reputable company whose products are required by vehicle owners who need to tow their motorcycles.

“Honda is proud to have them as an associate sponsor and is looking forward to the newly formed relationship.”

The team has been busy testing their 2012 Honda CRF race bikes in the leadup to the Australian Motocross Nationals’ April 1 start date, with the opener set to be contested in Queensland.

Visit www.hondamx.com.au for further information on the team, its riders and sponsors