Australian Motocross Championship promoter Williams Event Management has announced that TAG Heuer will be the Official Watch and Timing Partner of the MX Nationals for the next three years.

In another step to improve the series, WEM has partnered with world-renowned brand TAG Heuer for the national championship that will span 10 rounds in 2012.

Riders will be fitting brand new TAG Heuer transponders to their bikes and WEM will use TAG Heuer Track Intelligence to manage the timing and rider registration for the series.

In addition, the MX1 (Pro Open) championship winner will be awarded with a TAG Heuer watch each year over the three-year agreement.

“We are delighted to be partnered with TAG Heuer,” said WEM boss Kevin Williams. “This partnership will see the timing at the events go live for the fans. For the riders and teams, the information they can analyse will be amazing.

“Part of the partnership includes TAG Heuer Track Intelligence, which will simply put rider registration well into the 21st century and provides more for the riders, teams and sponsors.”

Aaron Clarke, managing director of Event Timing, is pleased to partner with Australia’s premier motocross racing series.

“Event Timing is delighted to provide our ongoing support to the Australian MX Nationals,” Clarke commented. “This long-term partnership kicks off an exciting year for the MX Nationals series and we are thrilled to have the opportunity to showcase our market leading event management tools at this year’s events.

“As well as offering competitors and spectators our full suite of on-day and on-line registration tools, live accurate results, detailed lap reports and historical rider data, we’ll also have a chance to implement the latest TAG Heuer FIM certified transponder and Track Intelligence software for the first time in Australia – something we’re all excited about.”

The 2012 championship series will commence on 1 April at Conondale in Queensland.