News 23 Nov 2011

AMA Supercross receives television boost in the U.S. for 2012

Monster Energy Supercross will enjoy boosted TV coverage in the U.S. for 2012.

Feld Motor Sports announced today the television package for the 2012 Monster Energy AMA Supercross, an FIM World Championship, which – for the first time ever – includes 11 live broadcasts on SPEED and nine hours on CBS Sports in the U.S.

For the first time in the sport’s history, SPEED will broadcast live coverage from the following 11 races – Anaheim 1, Phoenix, San Diego, Arlington, Atlanta, St. Louis, Daytona, Indianapolis, Toronto, Seattle and Las Vegas.

“The last few seasons of Monster Energy Supercross on SPEED have provided great storylines and fantastic racing,” said SPEED president Hunter Nickell.

“Being able to deliver a record number of races live on SPEED in 2012 is a testament to the growing interest in the series and the commitment to continue that growth by our partners at Feld Motor Sports and the team here at SPEED.”

CBS Sports will provide next day coverage at Los Angeles, Oakland, Anaheim 2, Houston, New Orleans and Salt Lake City.

In addition, CBS Sports will air a Monster Energy Supercross season preview on 25 December, a Monster Energy Supercross special on 26 February and a Monster Energy Supercross season recap show on 5 May.

“On the heels of the greatest season ever, the increase in live coverage on SPEED, and the network coverage on CBS Sports is another step forward for the sport,” said Charlie Mancuso, president of Feld Motor Sports.

“This elevates the riders, the sponsors and the sport to a higher level and provides the loyal fans the most comprehensive television package Monster Energy Supercross has ever had.”

Host Ralph Sheheen will be joined by color analyst and former Supercross class champion Jeff Emig, while Erin Bates will return as pit reporter.

In 2011, television ratings on SPEED increased 24 percent, which included eight live broadcasts, up two from 2010, and CBS Sports provided nine hours of network coverage that yielded a 21 percent increase in ratings.

Similarly, internationally, Monster Energy Supercross was broadcast in 181 countries. Highlighting the international interest was a 66 percent increase in Australia, home of former two-time Supercross class champion Chad Reed.