News 20 Sep 2011

Carlton Dry 100 offering one-off experience with Honda Racing team

You could ride one of Carlton Dry Honda Racing's factory bikes by winning the Carlton Dry 100!

You could ride one of Carlton Dry Honda Racing's factory bikes by winning the Carlton Dry 100!

Today Carlton Dry will be putting up for grabs the ultimate motocross experience with the Carlton Dry Honda Racing Team.

With entries closing at 2.00pm today, the prize is part of the Carlton Dry 100 promotion which kicked off on 30 June. The motocross experience follows in the footsteps of legendary prizes such as Running with the Bulls in Pamplona and 500 instant cash scratchies.

The prize with the Carlton Dry Honda Racing Team includes flights for you and two mates to Melbourne, a day of training on the team’s bikes, plus a hoodie and hat.

“The research is clear, twenty-something Australians are fed up with missing out due to empty pockets and the pressure of trying to get ahead of the pack,” Vincent Ruiu, Carlton group marketing manager said.

“At Carlton Dry, we’re all about rewarding those people who are up for dropping everything and doing something random with their mates. We’ve launched the ‘Carlton Dry 100’ to give fans the chance to live in the now and know that tomorrow doesn’t matter until tomorrow.”

The ‘Carlton Dry 100’ is a year-long promotion which puts one hundred once-in-a-lifetime experiences up for grabs. With the ‘Carlton Dry 100’ there is no piking. If you win, you have to drop what you are doing, grab your mates and set off on your adventure within 48 hours.

If you fail to act in time and don’t have the guts to go for it then you get nothing. A new winner is selected and the ‘Carlton Dry 100’ challenge is issued to them.

If you’re all about having an awesome time with your mates, doing whatever you want, whenever you want, then sign-up to be part of the ‘Carlton Dry 100’ and you’ll be the first to know about each prize draw at www.carltondry100.com.au.

Having experienced 21 per cent growth over the past year, Carlton Dry continues to be one of Australia’s fastest growing beer brands.

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