News 18 Jul 2011

Racer X launches September 2011 edition in three dimensions

The September 2011 version of Racer X comes in eye-popping 3D!

The September 2011 version of Racer X comes in eye-popping 3D!

Racer X Illustrated has published its first ever 3D issue, featuring Tyla Rattray on the cover for the September 2011 edition.

With support from Renthal, the September 2011 issue of Racer X features an up-front section of pages filled with one- and two-page photos in eye-popping 3D.

Additionally, the Renthal ad on the back cover of the issue is in 3D. Each print issue comes with a free pair of Racer X/Renthal 3D glasses.

“When Renthal came to us with the idea of trying a 3D back cover in Racer X, we decided to take it even further by applying the treatment to some of our editorial photography as well,” said Racer X editorial director Davey Coombs.

“We’ve been considering giving it a try anyway, but having a partner like Renthal made this the perfect opportunity to give our readers a unique look at American Motocross.”

Subscribers are already receiving the September issue of Racer X in the mail, which features international motocross star and AMA Motocross title contender Rattray on the front cover.

In addition to the 3D images, the issue contains 212 pages of the world’s best coverage of motocross and freestyle motocross.

Subscriptions are available at www.racerxonline.com/subscribe.

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