News 1 Apr 2011

GoPro signs on as official sports camera of the MX Nationals

GoPro has been announced as the official sports camera of the Rockstar Energy Drink MX Nationals for 2011.

GoPro has been announced as the official sports camera of the Rockstar Energy Drink MX Nationals for 2011.

It’s been revealed today that GoPro has signed on as the official sports camera for the Rockstar Energy Drink MX Nationals for the 2011 season.

GoPro’s HD HERO line of cameras is not only the top selling sports camera in consumer markets but is also the top selling camera to Hollywood for film and TV productions where an ‘easy to mount anywhere’ professional HD camera is needed.

GoPro’s success is best illustrated by the number of TV shows airing on Discovery Channel, National Geographic, CNN, CBS, BBC, Versus, FuelTV, SPEED TV, and more that feature footage from HD HERO cameras.

“Lusty Industries with the help of GoPro are stoked to be working with WEM and the Rockstar Energy Drink MX Nationals,” commented Johnny McLean, director of Lusty Industries the Australian distributor for GoPro.

“We wanted to help lift the profile of the sport using the GoPro HD HERO as a tool to get a real insight into motocross racing and this opportunity as official sports camera along with on-board athlete perspectives has enabled us to do just that.

“It’s also great to support an industry that continues to support GoPro and our many other brands.”

Footage from riders during the races will be available on the official site of the series, which can be found at www.mxnationals.com.au and www.lustyindustries.com.

“Motocross is one of the most demanding sports to compete in and also one of the most exciting to watch,” added Justin Wilkenfeld, director of business development for GoPro.

“The versatility and rugged design of the GoPro HD HERO makes it the ideal camera to capture the intensity of this sport from the riders perspective.

“The caliber of the riders and the thrilling competition makes the Rockstar Energy Drink MX Nationals an exciting series that GoPro is stoked to be part of.”

GoPro’s incredible HD HERO camera sells for $389 AUD and can be found at your favorite motorcycle accessory dealer or contact Lusty Industries [email protected].

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