News 20 Nov 2010

AMA SX: Reed's team partners with Factory Effex graphics

Chad Reed will use Factory Effex Graphics at TwoTwo Motorsports in 2011.

Chad Reed will use Factory Effex Graphics at TwoTwo Motorsports in 2011.

Australian Chad Reed’s TwoTwo Motorsports team has announced that leading graphics company Factory Effex will partner with the team for 2011 and beyond.

The multiple-year deal will see Factory Effex design a unique cutting edge livery for the TwoTwo Motorsports Honda CRF450R and develop a range of race proven consumer products in collaboration with Reed and his team.

After 12 years of racing for factory operations throughout Australia, Europe and the United States, Reed takes the helm as both rider and team principal of the newly formed TwoTwo Motorsports.

“It’s awesome to be able to announce Factory Effex will join Bel-Ray and Honda as an official partner of TwoTwo Motorsports,” Reed stated.

“They have a long history of supporting the industries best teams and riders and I am proud to have TwoTwo Motorsports added to that honor roll in our inaugural year.

“Their vision for this relationship is long term like ours and we have already got some really exciting projects underway.”

Factory Effex is a Valencia, CA based company specializing in graphics, seat covers and decals along with Wheels and Hard Parts components for motocross bikes.

Originating in 1992, Factory Effex has led the industry with innovative products and designs and has been represented at the forefront of the sport by leading factory teams and riders.

Factory Effex vice president Scott Gilly said the company was looking forward to being part of a winning effort in 2011.

“I’m very excited to enter in to this new and exciting time with Chad as he takes on the ownership role of his new team,” said Gilly.

Chad has shown so much enthusiasm about his new race program and I see more championship in his future as his fire continues to burn.

“There’s an amazing synergy between Factory Effex and TwoTwo Motorsports. This will be apparent when the public see the awesome projects Chad and I are working on in the coming months,” he concluded.

Further details about TwoTwo Motorsports will be announced in the coming weeks.