News 11 Aug 2010

General: Ducati announces more competitive sales prices

Ducati's Streetfighter is part of Ducati Australia's massive Mid-Year Sale.

Ducati's Streetfighter is part of Ducati Australia's massive Mid-Year Sale.

Ducati Australia today announced a range of competitive ride away prices on three of their iconic models, the Monster 696, Streetfighter and 1198 Superbike.

The Monster 696 is now only $14,790 ride away. In 1992 Ducati unveiled a new prototype that was to become an icon. Ducati’s creation awed the crowds and the world’s media of that year’s Cologne International Motorcycle show.

The 900 Monster was a motorcycle that created a truly new niche – dramatically styled, minimalist in stature yet bristling with innovative engineering solutions.

The ‘less-is-more’ philosophy behind all Monsters underlines Ducati’s never-ending pursuit of genuinely compact, high performance motorcycles, but these new models have succeeded in being even more ‘pared down’ than their predecessors.

Every single component has been redesigned and redeveloped so now more than ever, form follows function. With any details detracting from the Monster concept being eliminated, ‘less-is-more’ also means ‘less-is-Monster’. Less weight plus more torque equals fun-filled riding.

Ducati’s Streetfighter is now priced at $25,990 ride away. The Streetfighter culture was born on the backstreets of Northern Europe during the late 70s and 80s. If the Café racer movement had taken traditional bikes and transformed them to establish out-and-out sportbikes, then Streetfighters were definitely anti-establishment.

They evolved by removing the fairings from sport bikes, fitting higher bars and customising to create high-performance, over-the-top nakeds.

Ducati’s Streetfighter project was inevitable. The passion to build the most successful Superbikes ever, mixed with the desire to create iconic, naked motorcycles was a rush of adrenaline just waiting to happen. Who else would create a bike for out-and-out purists to celebrate naked power in all its forms?

A bike with muscle-engine performance, aggressive chassis engineering and intelligent electronics all laid bare to appreciate, respect and enjoy? Ducati build bikes for enthusiasts – for bikers who appreciate the details that come together to make an awesome bike.

As for the 1198 Superbike, it’s now $27,990 ride away. Ducati Superbikes, designed, engineered and built in Bologna, Italy, have always represented the pinnacle of Ducati motorcycle technology and racing success.

For Ducati, racing and winning are a way of life and a way of thinking for our designers, engineers and everyone at the factory. Ducati’s unique engineering solutions are proven on the race track, where the only way to win is to have technical superiority and dependable performance.

Trademark Ducati features like the high tail section and compact front end combine with twin under-seat silencers and single-sided swingarm to express the sheer engineering beauty of aerodynamics and agility. Add the Testastretta Evoluzione engines as the hearts of the machines and the result is all-out performance Ducati Superbikes that look fast even when parked.

These amazing offers coupled next to the current Mid-Year Sale Promotion means there truly has never been a better time to buy and ride a Ducati.

The Mid-Year Sale Promotion includes the Multistrada 1100 at $17,990, Multistrada 1100S at $19,990, Hypermotard 1100 at $17,990, Hypermotard 1100S at $19,990 and 1098 R Bayliss Limited Edition at $52,990 – all ride away prices.

Visit your local Authorised Ducati Dealer today to test ride and own a Ducati.