News 20 Jul 2010

General: FOX and Shift's 2011 range launched in Sydney

FOX launched its 2011 range in Sydney last night.

FOX launched its 2011 range in Sydney last night.

Australian distributor Monza Imports launched its line of 2011 FOX and Shift off-road riding gear last night in Sydney, the evening featuring a who’s who of the national industry.

Held at the Crowne Plaza hotel in Parramatta, a runway show was the highlight of the night as the likes of current dual Pro Open MX Nationals Champion Jay Marmont and defending Australian Off-Road Champion Toby Price formed part of the model line-up to demonstrate the new gear to a crowd of dealers and media representatives.

Notable industry guests spotted in the audience included current Pro Lites series leader PJ Larsen, CDR Rockstar Yamaha team owner and former multiple-time national champion Craig Dack, as well as JDR Motorex KTM team manager Jay Rynenberg.

The FOX range was highlighted by a Ryan Dungey Replica Rockstar Energy-branded gearset as worn by Dungey and Marmont during various events this season, joined by a host of new colour combinations in the Platinum, 360, 360 Race, HC-180 Race and other leading lines.

Shift also features an exciting new range for next season.

Shift also features an exciting new range for next season.

“The gear looks unreal, a few of the boys have been up there on the catwalk and it’s been a lot of fun here tonight,” Marmont commented. “I’ve been using the Rockstar gear already and works unreal – I’m pumped to use more of the gear in Super X.”

New to the FOX range for 2010 is a new ProFrame LC Roost Deflector, which is a low-profile body armour that’s designed to be fitted with a neck brace, or without.

The Shift range included a number of striking new colourways from the Faction, Strike, Squadron, Assault and other top lines in the range.

Stay tuned for a video from the launch, where FOX’s Mick Sinclair will take viewers through the highlights of the range and you’ll get a glimpse of the guys and girls going down the runway.