Australian distributor Monza Imports launched its line of 2011 FOX and Shift off-road riding gear last night in Sydney, the evening featuring a who’s who of the national industry.

Held at the Crowne Plaza hotel in Parramatta, a runway show was the highlight of the night as the likes of current dual Pro Open MX Nationals Champion Jay Marmont and defending Australian Off-Road Champion Toby Price formed part of the model line-up to demonstrate the new gear to a crowd of dealers and media representatives.

Notable industry guests spotted in the audience included current Pro Lites series leader PJ Larsen, CDR Rockstar Yamaha team owner and former multiple-time national champion Craig Dack, as well as JDR Motorex KTM team manager Jay Rynenberg.

The FOX range was highlighted by a Ryan Dungey Replica Rockstar Energy-branded gearset as worn by Dungey and Marmont during various events this season, joined by a host of new colour combinations in the Platinum, 360, 360 Race, HC-180 Race and other leading lines.

“The gear looks unreal, a few of the boys have been up there on the catwalk and it’s been a lot of fun here tonight,” Marmont commented. “I’ve been using the Rockstar gear already and works unreal – I’m pumped to use more of the gear in Super X.”

New to the FOX range for 2010 is a new ProFrame LC Roost Deflector, which is a low-profile body armour that’s designed to be fitted with a neck brace, or without.

The Shift range included a number of striking new colourways from the Faction, Strike, Squadron, Assault and other top lines in the range.

Stay tuned for a video from the launch, where FOX’s Mick Sinclair will take MotoOnline.com.au viewers through the highlights of the range and you’ll get a glimpse of the guys and girls going down the runway.