News 6 Apr 2010

MotoGP: Iveco increases involvement for next two seasons

MotoGP rights holders Dorna Sports and Iveco (Industrial Vehicles Corporation) have agreed to renew their partnership for a further two years.

The new deal incorporates Iveco as truck and commercial vehicle supplier to MotoGP rights holders Dorna, and Iveco will provide 15 Stralis tractors and four ECODaily vans to transport materials, equipment and personnel to the 18 events of the world championship.

After their successful partnership in 2009 which saw Iveco begin their title sponsorship of the event at the Phillip Island circuit, the world leader in transport services will also continue as the title sponsor of the Iveco Australian Grand Prix for the 2010 and 2011 seasons. Iveco’s commitment to the world’s premier motorcycle racing xhampionship is also represented by their association with the Fiat Yamaha Team.

Iveco is an international company which operates professional transport services in a global market. The company’s involvement in MotoGP is part of a communications strategy that, in line with its strong international identity and the continuous research of initiatives that are expressions of its great vitality and energy, is always orientated towards the world of sport.

“We are very pleased to strengthen our relationship with Iveco as not only title sponsor of the Iveco Australian Grand Prix but also as supplier of trucks and commercial vehicles,” Dorna Sports managing director Pau Serracanta said.

“For us it is very rewarding to be able to work with an environmentally friendly company that really cares about the issue of emissions, and applies new technologies in optimising the efficiency of their vehicles. We are also delighted to have reached an agreement with a company that invests in modern technology, in the same manner as we do.”

Franco Miniero, senior vice president of Iveco Sales and Marketing, is also pleased with their extended involvement.

“Beyond our proximity to the world of sport, which represents an important guideline of our business strategy, this initiative is a great opportunity for us to increase our visibility worldwide,” he said. “It allows us to pass on to our customers the positive energy associated with this sport, which is a symbol of great cutting-edge technology but also of strong emotion.”