News 5 Mar 2010

MotoGP: Monster Energy to sponsor French Grand Prix

The Grand Prix de France, held annually at the world famous Le Mans circuit, will be sponsored by Monster Energy in 2010 and 2011, thanks to an agreement with MotoGP rights holders Dorna Sports.

Monster Energy produces a variety of energy drinks in the USA and is expanding into numerous international markets, including France, therefore making it a highly relevant sponsor for both MotoGP and the Grand Prix de France.

Commenting on the agreement, Dorna Sports S.L. managing director Pau Serracanta said, “We are extremely pleased that Monster Energy want MotoGP to be part of their plan to raise their brand profile internationally. Monster Energy already had a presence in the FIM MotoGP World Championship courtesy of their partnerships with riders and teams and the French Grand Prix title sponsorship allows them to further build on those links with the pinnacle of motorcycle racing.”

“Right from the brand’s beginning, Monster Energy has embraced motorcycle racing,” said Monster Beverage vice president of Sports Marketing Bruce Stjernstrom. “MotoGP is the premiere form of motorcycle racing. We’re committed to the global series based on our relationships with World Champion Valentino Rossi and the Tech 3 Yamaha team. Sponsoring the Grand Prix de France is yet another example of our belief and dedication to MotoGP.”

The 2010 Monster Energy Grand Prix de France is scheduled to take place on the 21-23 May weekend.