News 20 Feb 2010

WSBK: Suzuki Alstare signs Viru beer sponsorship deal

The Alstare Suzukis have a new look with Viru beer in 2010.

The Alstare Suzukis have a new look with Viru beer in 2010.

Team Suzuki Alstare has signed an agreement with a new sponsor, Viru, for the 2010 Superbike World Championship.

Viru is an Estonian beer and is distributed by the Italian company Biscaldi Group, with whom Alstare has worked with on many SBK operations in recent years.

Viru is a fresh-tasting five percent Pilsner beer and is produced in a unique octahedral shaped bottle, whose design is said to be based on the famous churches and towers of old Tallin, Estonia’s capital. The beer is made from highest-quality barley from the pure grain fields of Lithuania and hops from the Czech Republic in the university town of Tartu.

Viru is a premium quality beer and perfectly fits the dynamic image of Team Suzuki Alstare.

“We are very happy to be involved with Team Suzuki Alstare because they are such an important team in the Superbike World Championship,” Pietro Biscaldi, from the Biscaldi Group said. “We are looking forward to supporting them and fighting for the title this year.”

Team Suzuki Alstare is also happy to announce that Dark Dog will continue to be onboard this year, alongside their other current long-standing technical partners.

All are optimistic about the season ahead, particularly after the superb performances of Leon Haslam and Sylvain Guintoli in this year’s tests. Both Leon Haslam and Sylvain Guintoli are already fired up about their prospects this year and will be going all- out for the title right from the first race of the year.