News 6 Jan 2010

AMA MX: Rockstar signs on as series official energy drink

After elevating American Motocross to historic success in 2009, MX Sports Pro Racing and the Alliance of Action Sports (Alli) have announced a new partnership that will further elevate the most prestigious motocross championship on the planet, with ROCKSTAR Energy Drink the new “Official Energy Drink Partner” of the Lucas Oil AMA Pro Motocross Championship.

Additionally, ROCKSTAR Energy Drink will be the event title sponsor of six of the 12 rounds on the 2010 schedule, including three rounds that will air live on NBC: the ROCKSTAR Energy Drink High Point National in Mt. Morris, Pennsylvania, on 12 June, the ROCKSTAR Energy Drink RedBud National in Buchanan, Michigan, on 3 July, and the ROCKSTAR Energy Drink Unadilla National at New Berlin, New York, on 14 August.

“After the resounding success of the 2009 Lucas Oil AMA Pro Motocross Championship, it’s important for our athletes and teams to keep up all of this momentum in 2010 and beyond,” stated MX Sports Vice President Davey Coombs. “ROCKSTAR Energy Drink is exactly the type of partner we need.”

“We are thrilled to have ROCKSTAR Energy Drink join our solid roster of quality sponsors in the 2010 Lucas Oil Motocross Championship,” said Mark Carter, GM Affiliate Properties for Alli. “We are really looking forward to working with their team in the continued growth and development of this series.”

“Motocross is a crucially important focus for Rockstar, and aligning the brand with the legacy that is the Lucas Oil AMA Pro Motocross Championship cements our commitment to the sport” said Jason May, EVP Marketing for Rockstar. “We look forward to another exciting season of world class racing, and are thrilled to see the series yet again elevated to new heights.”

The 2009 Lucas Oil AMA Pro Motocross Championship 250 and 450 class champions were both members of the ROCKSTAR-backed Suzuki Factory Racing team.