News 19 Dec 2009

General: Hayden launches new Indian Ducati Store in Gurgaon

Having signed a distribution agreement with Precision Motor India Private Limited and Radiant Motorcycles, and following on from the opening of the first Ducati Store in Mumbai, Ducati continues to impact on the Indian market.

On 18 December, and in the presence of a very special guest, India’s second Ducati show room was officially opened for business.

Ducati Marlboro MotoGP star Nicky Hayden was invited to inaugurate the Ducati Store in Gurgaon, one of the most dynamic and modern districts of the Indian capital. There to welcome Nicky was Ashish Chordia, CEO of Precision Motor India Private Limited, a big Ducati fan who was therefore very happy to have the 2006 MotoGP World Champion present for the event.

Mr Chordia, alongside Mirko Bordiga, CEO of Ducati Asia Pacific, presented Hayden to a large crowd of national journalists and the American rider spoke to them about the experience of being a Ducati rider, his first season with the factory MotoGP team, and his goals for 2010, when he will line up alongside Casey Stoner once again in the fight for the title.

“This event has made me understand the great strategic importance of a market such as India,” Hayden commented. “It has great potential and above all, how well Ducati and MotoGP is known, appreciated and how the company is capable of attracting passionate fans, both from a commercial and sporting point of view. I am happy that there is such great interest in us and such anticipation ahead of next season. Last year, after a difficult start, we made continuous improvement towards the end and after the Valencia tests I am very excited for next year and can’t wait to get back on my Ducati.”

“The Ducati brand symbolizes racing success and passion,” Cordia said, “And we couldn’t have a better testimonial than Nicky’s to reinforce this perception. With the opening of Gurgaon showroom Ducati is now able to reach its customers in both the key markets – Delhi and Mumbai – where we will provide the best level of Sales and After Sales Service available in the market.”