Global insurance and financial products group Generali will be the title sponsor of the 2009 Gran Premio de la Comunitat Valenciana, the final round of the current MotoGP FIM World Championship season.
The move – a deal made with MotoGP rights holders Dorna Sports S.L – is part of a project that will also include track side advertising and corporate hospitality at other Grand Prix events. Generali have also struck a three-year sponsoring agreement with MotoGP manufacturer Ducati.
Speaking about the title sponsorship deal for one of the most heavily attended races of the year, Dorna Sports S.L. Managing Director Pau Serracanta stated:
“We are very happy that a company like Generali, with a presence in over sixty countries, has come to an agreement with Dorna and Ducati to use MotoGP as a promotional and communication platform. It is particulary an interesting agreement for us, as we welcome a new sector – that of insurance.”
According to Generali “The MotoGP world championship is an ideal sponsorship context perfectly matching with the international scope of the Generali Group which is glad to title with its brand the highly attended final round of this season”.
The Gran Premio Generali de la Comunitat Valenciana takes place on November 8th.