News 8 Jan 2018

Yamaha tops charts as Australian bike sales decrease in 2017

Dirt bike sales drop by near six percent after fourth quarter.

Image: Alex Gobert (Foremost Media).

Australia’s motorcycle and ATV/SSV market fell 9.3 percent in 2017, although total industry sales stayed above 100,000 for the full calendar year.

National sales data released by the Federal Chamber of Automotive Industries (FCAI) showed the 2017 result at 104,111, compared with 114,770 recorded the year prior.

The 2017 market remained relatively steady in terms of its composition, as off-road bikes took a 35.9 percent share overall by the end of the year.

Among the individual brands, across the market Honda came in at number one with 24,166 sales overall, Yamaha in second with 21,387 sales, Kawasaki in third with 9986 sales, followed by Suzuki with 9012 sales and Harley-Davidson with 8903 sales.

In terms of off-road sales, Yamaha again came in on top followed by Honda and KTM. Overall the segment suffered a 5.9 percent fall on its 2016 result, with Husqvarna and Honda as the only volume brands to record an increase in sales in 2017.

The top-selling enduro model remained Yamaha’s WR450F at 1335 sales, leading the KTM 500 EXC-F at 680 sales and KTM 350 EXC-F at 659 sales. Highest of the motocross models was the Yamaha YZ450F at 830 sales, followed by the YZ250F at 812 sales and Honda CRF250R at 738 sales.

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