Yamaha Motor Australia has used the Sunny Corner Trail Bike Ride last weekend to officially launch its bLU cRU in Australia, which has appeared across an assortment of race teams and events this season.

The bLU cRU is an initiative by Yamaha that will give everyone from road and adventure riders through to riders in Australian championship racing exclusive opportunities around the Japanese brand.

“We believe that building a bLU cRU community offers real value for our blue and white world customers by offering a wide range of fun activities they can enjoy on their Yamahas,” said YMA director and GM Steven Cotterell.

“bLU cRU will maintain Yamaha’s strong position in the off-road market segment, continue to grow road market share and reinforce the uniqueness of the tuning fork brand.”

As such, bLU cRU will include social and recreational events, rider training and racing. For the likes of road or adventure riders, the sort of activities you can expect to see under the bLU cRU umbrella will include R-series trackdays and rider training, Tenere Tragics, Ride ADV rides and more.