With a focus on supporting the brand’s initiatives, projects and products, multi-time AMA champion Jeff Emig has made the move to Husqvarna in a brand ambassador role.

Following the recent formation of the United States Motorcycle Coaching Association (USMCA); a not-for-profit organization founded by industry professionals, Emig’s primary focus as a brand ambassador is to engage on behalf of Husqvarna with the USMCA.

The creation of the USMCA is aimed at lowering the barriers to entry for new motorcyclists, enhancing the safety of riders, setting standards of best practices and raising the overall level of professionalism in the motorcycle industry.

“Husqvarna has such a rich heritage in motorcycling, and I am proud to be a part of the brand moving forward,” said Emig. “Since 1903, Husqvarna has been pioneering advancements in the industry. Now, with the formation of the US Motorcycle Coaching Association (USMCA), it gives me a great opportunity to contribute to the future of the sport that I love so much.

“My passion for motorcycles aligns perfectly with Husqvarna, so I’m looking forward to working together with Husqvarna and creating a better future for the new riders to come.”

Husqvarna Motorcycles strongly believes in the importance of this foundation and feel Emig’s involvement will only bring forward momentum to this industry-wide initiative. Current advisor and acting president of the USMCA, Mark Blackwell, also sees the connection between Emig and association critical to success.

“We are thrilled to have Jeff partner with Husqvarna Motorcycles as brand ambassador,” said Blackwell. “His enthusiasm for this iconic, pioneering brand is tremendous. I am especially excited about his enthusiasm for the USMCA initiative and believe his support will be very helpful as the word of this effort spreads and gains support and momentum.”