News 12 Jan 2015

Yamaha tops 2014 Australian dirt bike sales

37,670 off-road motorcycles sold in total last year.

Source: Yamaha.

Source: Yamaha.

Australia’s new motorcycle market ran a solid race in 2014, with total motorcycle, ATV and scooter sales reaching 111,599 – only 2.2 percent lower than 2013 figures.

Off-road motorcycle purchases accounted for almost 33.7 percent of total market sales, with 37,670 Australians taking home a new off-road bike. The popularity of these vehicles has fallen since 2013, with the 37,670 sales representing a 4.3 percent decrease on 2013 figures.

Yamaha led the market for off-road motorcycles, selling 30.1 percent (11,356) of the total off-road bikes sold. Yamaha was followed by Honda with 26.2 percent (9871), KTM with 15.2 percent (5730), Suzuki with 11.7 percent (4417) and Kawasaki with 10.4 percent (3920).

Road bike sales were strong, increasing 1.5 percent compared to 2013 and accounting for 39.9 percent of the total market. Total road bike sales were 44,530.

Honda was the top-selling brand in 2014, with a total of 24,866 new motorcycles, ATVs and scooters.

In second place for total sales was Yamaha with 18.3 percent of the market (20,394). Kawasaki was third with 9.9 percent (11,024), Suzuki was fourth with 8.7 percent (9745) and Harley-Davidson was fifth with 7.7 percent (8577).

Top 10 combined off-road models sold in 2014:
1. Honda CRF50F 2485
2. Yamaha TTR50 1999
3. Yamaha PW50 1572
4. Yamaha WR450F 1522
5. Honda CRF110F 1401
6. Kawasaki KLX110 1157
7. Yamaha YZ250F 1156
8. Yamaha YZ450F 1017
9. Suzuki DR-Z400E 915
10. Yamaha TTR110 888

Top 10 motocross models sold in 2014:
1. Yamaha YZ250F 1156
2. Yamaha YZ450F 1017
3. Kawasaki KX250F 758
4. Honda CRF450R 735
5. Kawasaki KX450F 686
6. Honda CRF250R 670
7. KTM 50 SX 581
8. Suzuki RM-Z250 485
9. Suzuki RM-Z450 460
10. KTM 450 SX 405

Top 10 enduro models in 2014:
1. Yamaha WR450F 1522
2. Suzuki DR-Z400E 915
3. KTM 350 EXC-F 630
4. KTM 300 EXC 544
5. KTM 500 EXC 540
6. KTM 450 EXC 454
7. Yamaha WR250R 306
8. Kawasaki KLX250S 252
9. Husqvarna FE 350 251
10. Husqvarna TE 300 251

Click here for detailed Top 10 report

Click here for detailed Summary report

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