News 10 Oct 2014

Motorcycle sales remain steady in 2014 third quarter

Yamaha the top-selling off-road brand to date this year.

Source: Yamaha.

Source: Yamaha.

Off-road motorcycles make up 32.5 percent of Australian sales so far in 2014, with dirt bike sales once again led by Yamaha with 28.7 percent of the 25,823 off-road motorcycles sold.

Road motorcycles continue to be a popular choice in 2014 with Australians purchasing 10,744 new road motorcycles in the third quarter of 2014, bringing the year-to-date total to 32,416. The 32,416 sales represent a three percent increase on September 2013 sales.

Releasing the 2014 third quarter motorcycle sales figures, FCAI CEO Tony Weber said Australians purchased 79,548 new motorcycles, all-terrain vehicles (ATVs) and scooters between January and September 2014 – only slightly less (0.8 percent) than in the same period in 2013.

“Road motorcycles accounted for 40.8 percent of the 79,548 sales. Off-road motorcycles accounted for 32.5 percent of sales, ATVs accounted for 19.6 percent and scooters accounted for 7.1 percent,” Weber said.

“Honda led the volume race in the road motorcycle market, selling 20 percent of the total 32,416 road motorcycles sold. Honda was followed closely by Harley-Davidson with 18.4 percent of sales. Kawasaki came in third, selling 13.4 percent.

“Yamaha was the leading brand in the off-road motorcycle market, selling 28.7 percent of the 25,823 off-road motorcycles sold. Yamaha was followed closely by Honda with 24.5 percent of sales and KTM with 16.8 percent. Total sales in this segment declined 3.5 percent, compared to January to September 2013 sales figures.

Overall, Honda was the leading volume manufacturer between 1 January and 30 September 2014, with 21.7 percent (17,261) of motorcycle, ATV and scooter sales. Honda was followed by Yamaha with 17.5 percent (13,954) sales, Kawasaki with 9.9 percent (7,888) and Suzuki with 8.7 percent (6,919).

Top 10 combined off-road models sold JAN-SEP 2014:
1. Honda CRF50F 1443
2. Yamaha WR450F 1224
3. Yamaha TTR50 1078
4. Yamaha YZ250F 865
5. Yamaha PW50 790
6. Honda CRF110F 771
7. Yamaha YZ450F 735
8. Suzuki DR-Z400E 703
9. Kawasaki KLX110 661
10. Kawasaki KX250F 637

Top 10 motocross models sold JAN-SEP 2014:
1. Yamaha YZ250F 865
2. Yamaha YZ450F 735
3. Kawasaki KX250F 637
4. Kawasaki KX450F 565
5. Honda CRF250R 497
6. Honda CRF450R 486
7. KTM 50 SX 473
8. Suzuki RM-Z250 370
9. Suzuki RM-Z450 369
10. KTM 450 SX 337

Top 10 enduro models sold JAN-SEP 2014:
1. Yamaha WR450F 1224
2. Suzuki DR-Z400E 703
3. KTM 350 EXC-F 479
4. KTM 300 EXC 386
5. KTM 500 EXC 367
6. KTM 450 EXC 349
7. Yamaha WR250R 224
8. Husqvarna TE300 183
9. Husqvarna FE350 husq 180
10. Honda CRF450X 169

Click here for detailed Top 10 report

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