In another first for MOTO EXPO Melbourne, consumers attending the show on Friday, 28 November, will be invited to attend the new motorcycle launches, normally conducted exclusively for media.

This VIP customer experience has not been done before in Australia and will give the general public a first look at the new releases, as well as an opportunity to hear detailed insights directly from each manufacturer.

With many motorcycles set to be unveiled between 10.00am and 11.30am on Friday, 28 November, a timetable will be released in the coming weeks.

Event organiser Troy Bayliss said new motorcycle releases were an extremely important element of manufacturer campaigns.

“We are really excited to be offering consumers the opportunity to see these brand new to the market motorcycles as they are unveiled for the first time,” Bayliss said.

“New releases are normally conducted exclusively for media so this is huge coup for consumers and a new opportunity for manufacturers to involve their target audience.

“The line up of new motorcycles set to be released at MOTO EXPO is extraordinary and we look forward to working with each manufacturer to ensure their releases are a great success.

“Visitors to MOTO EXPO can also expect to see some very special guests with a lot of the manufacturers confirming they will have their ambassadors attending over the three days.”

Over 20,000 motorcycle enthusiasts are expected to attend MOTO EXPO Melbourne over the three-days of the event.

Entry into the show will include access to the ‘Baylisstic Scramble’ which will see five teams of four riders compete for points to determine the team champions.

Visitors can expect to see some of Australia’s most successful motorcycle athletes past and present competing along with entertainment including live street bike stunts, ATV, side by sides (UTV), mini moto, Freestyle Moto X, Trials and more.

Free undercover motorcycle parking will be available within the showgrounds for all visitors.

Tickets to MOTO EXPO are on sale now visit www.motoexpo.com.au.