Carlton Dry Honda Racing confirms Penrite Oil deal for 2013 //
POSTED: 05 Mar 2013 | SECTION: Industry | POSTED BY:Alex Gobert
Penrite Oil will ensure Carlton Dry Honda Racing’s fleet of race bikes perform at the highest level as part of a significant new partnership with the factory outfit.
The iconic Australian owned and manufactured brand will back the team’s motocross and supercross title ambitions, reinforcing a commitment made to motorsport when it joined the market in 1926.
Not only that, but Penrite oils will keep the team’s race transporter and other vehicles in top running order throughout the year.
The partnership will allow Penrite to highlight its range of performance oils at the highest level of competition, as well as improving its product range through extensive team and rider feedback.
Carlton Dry Honda Racing and its personalities will be involved with the activation of various Penrite programs throughout the year, aimed at adding value to and supporting loyal consumers.
Penrite prides itself on high benchmarks in performance, reliability and support, making the partnership with the Championship-winning team a natural fit.
General manager of sales and marketing Toby Dymond has a life long connection with motocross. Having raced at a state level, Dymond said: “Aligning ourselves with a high-performing team such as Carlton Dry Honda Racing will allow the Penrite brand to reach a very valuable market.
“Penrite prides itself on its involvement in motorsport and the partnership will allow us to highlight a specific range of products that any motorcycle rider can use.
“We look forward to working with the team and its high-profile riders on a series of events and product activations throughout our dealer networks.”
The range is available Australia-wide through participating motorcycle dealers, Autobarn and other leading retailers.
Incoming team manager Chris Woods was delighted with the partnership after a solid program of testing Penrite products.
“Before we agree to ride with any products we test them to make sure they fit our needs,” said Woods. “The team has been testing vigorously over the past months and we’re excited by the performance and consistency of the Penrite range of products.”
Team owner Yarrive Konsky said the testing phase allowed the team to establish the real value of Penrite oils.
“Reliability matters and Penrite offer a vast and extensive range of high-performing lubricants,” said Konsky. “When it comes to performance, we take everything seriously so we rely on the quality of Penrite oils.
“The partnership duly provides us with an advantage off and on the track as Penrite is a mainstream brand known and respected by Australians that continues to outperform its rivals in the heat of race competition.”