Features 21 Nov 2012

Top 10: Reasons ASX 2012 was a success

MotoOnline.com.au put together list this of the Top 10 reasons why the 2012 ASX series achieved such great success.

The 2012 Terex Australian Supercross Championships wrapped up last weekend in Newcastle, earning great success in only its first year running. MotoOnline.com.au put together list this of the Top 10 reasons why the 2012 ASX series did so well.

The addition of Chad Reed to the premier class raised the level of the ASX series to new heights. Image: Simon Makker/Makkreative.com.

Live Entertainment
The fans remained thoroughly entertained throughout the event with a constant flow of action. Showcasing world class freestyle motocross riders, ground-shaking monster truck action, celebrity races which included an array of sports stars and industry insiders, plus the hard-to-miss Pirelli Pussycats doing their thing out on the track.

Fan Interaction
IEG looked out for the kids at the events, offering a chance to experience the thrill of riding a motorbike first hand as part of the ‘Throttle Jockeys’ program. The Throttle Jockeys mascots were also making their way through the crowd to entertain the youngsters.

Track Design
The track building team offered up a variety of rhythm options and technical challenges for the riders during the series. Utilizing all of the available space, the team built some of the most impressive circuits that Australian supercross has seen to date.

The Reed Factor
Chad Reed’s attendance at three out of the four 2012 Terex Australian Supercross Championships rounds proved to draw in an amazing amount of fans and media attention. The addition of Reed and his TwoTwo Motorsports crew lifted the profile of this series immensely in its first year running.

Public Relations
Bringing events to the masses and creating a buzz throughout the industry is what every series needs, and this is exactly what was done for the 2012 ASX series thanks to Gold Coast-based company Fluid PR. Strong print and online advertisement built up anticipation, whilst great campaigns during the series kept the hype alive. Not to mention the impressive YouTube video content on hand from each and every round.

Amongst other things, the Pirelli Pussycats kept the fans interested between races. Image: Simon Makker/Makkreative.com.

Championship Battles
Championship battles all the way to the final main event of the series, what more could you ask for? The SX-Open, SX-Lites and Under 19s titles were all decided at Newcastle’s season finale, with Kale Makeham’s Under 19s come from behind victory to win by just one-point Hayden Mellross being a definite standout.

Social Networking
With the importance of social networking in this day and age, the ASX crew ramped it up with their Facebook page hitting over 13,000 ‘Likes’. Not only did they use unique campaigns to bring attention to themselves, but also the industry support in sharing items via Facebook, Twitter and Instagram was vital throughout.

International Interest
Australia’s supercross series reach was extended furthermore in 2012, gaining interest from a number of overseas media outlets. Regular updates and results from each round were posted on various international motocross websites, including Racer X, who shared a selection of our very own MotoOnline.com.au ASX content. Having a round at the Phillip Island MotoGP also served a massive boost!

Mother Nature
In terms of Australian supercross, the 2012 ASX series was relatively lucky when it comes to the dreaded mud rounds. Unfortunately Toowoomba was a wet one, but threatening weather conditions at both the Phillip Island and Newcastle round held off, leaving a dry track, which is always a bonus for both riders and fans alike.

Speedy Coverage
Comprehensive coverage of the racing action on SPEED TV was provided throughout the series, with the previous round shown on the Friday night before all rounds possible. The professional outfit was capped-off with knowledgeable commentary from former racer Lee Hogan and Kam Williams.

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